The course aims to give an understanding of the scope and complexity of the tourism industry. Tourism industry and its components are defined; such as transportation, accommodation, travel industry, IT firms, banks, financial institutions. Emphasis is given on integrated international tourism firms. The structure and organization of international tourism industry is outlined.
The course also includes the following subjects: History of travel and tourism; types of tourism; tourism demand and supply; nature of tourism industry; economic, social and cultural aspects of tourism; sustainable tourism; tourism policy, planning and development; future trends in global tourism.
This course explores the connection of tourism to global issues such as economic crises, climate change, and terrorism. Since global tourism is a dynamic phenomenon, influenced by global events and tourism demand therefore the topics covered in this course may change according to current events or issues.
The course covers the relationships of economic concepts and applications with the tourism and hospitality industry. In this context, the industry is dealt in terms of issues such as supply, demand, production, consumption, price and market, and the industry's mutual interaction with local, regional, national and global economies is examined.
The course builds on the evolution of modern management towards a marketing-oriented view of business; stressing the underlying principle of the “marketing concept”; and integrating concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
The course introduces the fundamentals of finance such as cash flows, time value of money and capital structures. These tools are then linked further to investment risks related to tourism and hospitality businesses.
As the course is a part of Economic Geography, it starts with a review on the history of world civilizations, characteristics of civilization and development of society (hunter-gatherers, agricultural society, industrial revolution, etc). The course continues with the essentials of geography with respect to the concepts of travels and tourism, sustainability, and links the theory to the introduction of major tourism attractions in Turkey and worldwide regions, based on written and visual materials.
This course aims to obtain the required legal knowledge to understand, regulate, manage and direct activities constituting Tourism Legislation and to know its basic factors and comprehend them so as to discuss effectively.
This course examines subjects including tourism policy process, relations of policies with strategic planning function, how tourism policies effect planning on local, national and international level.
This course aims to present special interest tourism and its relationship with mass tourism through an analysis of factors that have enabled a wide diversity of special interest tourism products to emerge.
THM/L 221 is a Spanish Language Course addressed to students who study at Tourism and Hospitality department. Students aim to achieve the Elementary level (A.1, European Common reference level). It aims to present basic grammatical structures and vocabulary used in daily life. It focuses on developing basic listening and comprehension skills through simple conversation and short compositions.
This course, as a continuation of THM/L 221 aims to help students improve their competence in using basic structures and vocabulary used in daily life. Listening, writing and reading skills are further developed through conversation, reading and writing short texts about the past, present and future actions.
This course consists of Anatolian civilizations which is one of the rich and oldest culture and fundamental of Anatolian Culture and cooking job. Turkish dishes is a vital actors of Turkish tourism industry. gastronomy students who live in this lands and heartfelt will be taught about their own culture and all other civilizations which is connected with it
This course interests in political geography and geographical texts, maps, letters, essays. “Political Geography” is a specific interdisciplinary releated with historical geography, social and cultural geography, demography, tourism, ecology, urban geography and political sociology, and economic geography. Texts in Political Geography are examined in social and humanistic cultural context.
The course is intended to examine the three basic functions of Lodging Management: Rooms Division (Front Office & Housekeeping), Food & Beverage, Sales & Marketing. The course is also aimed at helping students acquire the basic skills necessary for the operations and other management analysis. Students will be introduced to the concepts and techniques of rooms sales, revenue budgeting, analysis of rooms sales and profit. In order to explain the real life of Lodging Management, we will invite professionals from the field and we will visit some of the hotels to examine operations.
Meetings, incentives, conferences, and events - namely the MICE - industry is an ever growing segment of tourism and hospitality. This course aims to introduce the concepts and the practices associated with the MICE industry and familiarizes the students with its market dynamics.
This course aims to present the structural and behavioural characteristics of the cultural market and introduce different audience types of arts & culture scene through sociological and economic perspective. The course presents the contemporary strategies used in promoting, selling and communicating cultural products and services, within the growing international culture market. After discussing on basic marketing terms and various aspects of participation to culture, based on local and international literature, the course will examine the distinction between cultural products and services, and regular consumer goods and conceptualizes steps of audience development feeding on marketing, sociology and communications theory. The course will also discover creative examples of cultural marketing and audience development strategies.
The aim of the course is to present to the students the application of recent marketing strategies to various sectors such as fashion, entertainment, art and culture, real estate, health care and recreation. The course also aims to present recent applications in green, interactive, and non-profit marketing. The course is composed of lectures by academicians and presentations by managers from the business world.