Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 114	Introduction to Advertising	Core	3+0	5
ADV 179	Foundations of Advertising I	Core	4+0	6
PUB 111	Digital Literacy	Core	3+0	6
ADV/E 179	English for Academic Purposes I	Core	4+0	3
HTR 111	History of Turkish Revolution I	Core	2+0	2
TK 103	Turkish Language I	Core	2+0	2
.........	GE Arts and Humanities List I	Elective	0+0	6
Total ECTS credits				30

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 112	Quantitative Reasoning	Core	3+0	5
ADV 116	Selected Topics in Advertising	Core	3+0	6
ADV 180	Foundations of Advertising II	Core	4+0	6
ADV/E 180	English for Academic Purposes II	Core	4+0	3
HTR 112	History of Turkish Revolution II	Core	2+0	2
TK 104	Turkish Language II	Core	2+0	2
.........	Full List	Elective	0+0	6
Total ECTS credits				30

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 201	Advertising and Communication	Core	3+0	6
ADV 209	Marketing and Communication	Core	3+0	6
ADV 231	Consumers in Markets	Core	3+0	6
ADV 321	Advertising Layout and Production	Core	3+0	6
.........	ADV List	Elective	0+0	6
Total ECTS credits				30

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 202	Communication Design	Core	3+0	6
ADV 260	Popular Culture and Advertising	Core	3+0	6
ADV 323	Creative Thinking	Core	3+0	6
.........	ADV List	Elective	0+0	6
.........	GE Awareness and Social Responsibility List I	Elective	0+0	6
Total ECTS credits				30

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 301	Copywriting	Core	2+1	6
ADV 351	Building Strong Brands	Core	3+0	6
ADV 371	Account Planning	Core	3+0	6
.........	ADV List	Elective	0+0	6
.........	GE Social Science List I	Elective	0+0	6
Total ECTS credits				30

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 362	Communication Research	Core	3+0	6
ADV 407	Marcom Practices I	Core	6+0	12
ADV 461	Marketing Management and Branding	Core	3+0	6
.........	ADV List	Elective	0+0	6
Total ECTS credits				30

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
.........	ADV List	Elective	0+0	6
.........	ADV List	Elective	0+0	10
.........	ADV List	Elective	0+0	6
.........	Full List	Elective	0+0	6
Total ECTS credits				28

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
.........	ADV List	Elective	0+0	8
.........	ADV List	Elective	0+0	6
.........	Full List	Elective	0+0	6
.........	Full List	Elective	0+0	6
.........	Full List	Elective	0+0	6
Total ECTS credits				32

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 201	Advertising and Communication	Core	3+0	6
ADV 209	Marketing and Communication	Core	3+0	6
ADV 231	Consumers in Markets	Core	3+0	6
ADV 351	Building Strong Brands	Core	3+0	6
Total ECTS credits				24

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 202	Communication Design	Core	3+0	6
Total ECTS credits				6

Course Code	Course Name	Core/Elective	Theory+Practice (Hour)	ECTS
ADV 461	Marketing Management and Branding	Core	3+0	6
Total ECTS credits				6