Course Information

AcademicYear : 2024-2025

BUS 180 : Experiencing Business in Society II

Language Of Instruction	English
Type of Course Unit	Core
Level of Course Unit	Bachelor's Degree
Name of Lecturers	Deniz Kelekçi, Prof. (Spring) Sevgi Emirza, Assoc. Prof. (Spring) Kutay Güneştepe, Faculty Member, PhD (Spring) İrem Güre, Lecturer (Spring)
Course Description	This course aims to study the issues of business and society with an expectation to create a positive, eager classroom climate that links individual and group insights to the theoretical issues studied. This course will focus more on an in-depth analysis of business and management issues that incorporate managerial decision-making in finance, marketing and strategy. During this integrative course, students will have a chance to work in teams and practice the world of business and management. The student will have a chance to think and act as managers positioned at various levels of management hierarchy.
Learning Outcomes of the Course Unit	Upon successful completion of the course, students will be able to; Explain management functions (planning, organizing, directing and controlling) and their relations with each other. Understand the production process and operations functions of a business. Identify the key concepts of marketing. Identify the basic concepts and relationships in financial markets. Discuss the factors that influence buyer behavior and describe the external marketing environment in which businesses operate. Understand the internet, electronic commerce, the nature of internet marketing and strategies, structures and processes and evaluate their contribution to new business environment. Develop interpersonal communication skills by getting involved in team work.
Mode of Delivery	Face to Face
Prerequisites And Co-Requisites	Restriction : BUS 101 or CDM 204 or HM 118 or LBUS 180 or PUB 205 or THM 103 or VOC 101
Required Reading	Author Title Edition Publisher Pubdate ISBN Courtland L. Bovee / John V. Thill Business in Action 9 Pearson Education 2020 BIL1292330969
Recommended Reading
Planned Learning Activities and Teaching Methods	Theoretical lectures(Lecture), Assignments, Case Study, Midterm(s), Study time for midterm(s), Final exam, Study time for final exam
Consent	Requires consent of instructor for non-faculty students
Requirement and Policies	Students are required to attend the lectures.

Course Content

1 .Week	Functions of Management: The aim of this module is to identify the functions of management, understand the process by which a company develops and implements a strategic plan and discuss forms of business.
2 .Week	Strategy Development: The aim of this module is to discuss the key issues related to strategy and strategy development.
3 .Week	Entrepreneurship: The aim of this module is to provide students with an understanding of the stages and challenges of starting a business.
4 .Week	Production: The aim of this module is to define the "product" and explain where the product ideas come from and describe the process of developing a product that meets customer needs.
5 .Week	Marketing: The aim of this module is to define the terms "marketing" and "marketing strategy", and outline the tasks involved in selecting a target market and researching a marketing concept.
6 .Week	Marketing Research: This module examines how marketing research is used to support marketing decisions. It discusses ways in which the information used to make marketing decisions is gathered and analysed.
7 .Week	Midterm exam
8 .Week	Integrated Marketing Communication: The aim of this module is to provide an understanding of marketing communications as not a single tool but, rather, a mix of several tools.
9 .Week	E-business: In this module, the effects of internet and e-commerce on business practices are discussed.
10 .Week	Teamwork and Leadership: In this module, the importance of teamwork and leadership in business life is discussed.
11 .Week	Human Resources Management: The aim of the module is to define human resource management and explain how managers develop and implement a human resource plan.
12 .Week	Accounting: The aim of this module is to define accounting and learn how to use basic financial statements to understand about the financial performance of the firm.
13 .Week	Finance: This module aims to identify the functions of money, describe the Central Bank policies to control money supply, define financial institutions and instruments, and explain the role of a financial manager in a firm.
14 .Week	Business plan project presentations
15 .Week	Business plan project presentations
16 .Week	Final exam
17 .Week	Final exam

Assesment Methods And Criteria	Quantity	Percentage (%)
Assignments	1	10
Case Study	1	20
Midterm(s)	1	30
Final exam	1	40
Total (%)		100

Program List

Business Administration | Curriculum | Prerequisites / Conditions Graph

International Finance | Curriculum | Prerequisites / Conditions Graph

Management Information Systems | Curriculum | Prerequisites / Conditions Graph

International Trade and Business | Curriculum | Prerequisites / Conditions Graph

Marketing | Curriculum | Prerequisites / Conditions Graph

Offered In Elective Lists

Course List for Exchange Students - All

Course List for Exchange Students - English

Program Learning Outcomes

F = Full

P = Partial

N = None

Program	1	2	3	4	5	6	7
Business Administration Program Learning Outcomes × Kapat	P	N	N	N	N	N	N
Program	1	2	3	4	5	6	7
International Finance Program Learning Outcomes × Kapat	P	N	N	N	N	N	N
Program	1	2	3	4	5	6	7
Management Information Systems Program Learning Outcomes × Kapat	P	N	N	N	N	N	N
Program	1	2	3	4	5	6	7
International Trade and Business Program Learning Outcomes × Kapat	P	N	N	N	N	N	N
Program	1	2	3	4	5	6	7
Marketing Program Learning Outcomes × Kapat	P	N	N	N	N	N	N

Course Curriculum Map

M = Master

D = Develop

I = Introduce

N = None

Program	1	2	3	4	5	6	7
Business Administration	I	N	I	I	I	I	I
Program	1	2	3	4	5	6	7
International Finance	I	N	I	I	I	I	I
Program	1	2	3	4	5	6	7
Management Information Systems	I	N	I	I	I	I	I
Program	1	2	3	4	5	6	7
International Trade and Business	I	N	I	I	I	I	I
Program	1	2	3	4	5	6	7
Marketing	I	N	I	I	I	I	I

Academic Integrity

Any test, assignment, paper, or report submitted by you and that has your name on it is presumed to be your own original work that has not previously been submitted for credit in another course or has not been written partially or completely by another person. In all of your assignments, you may use words or ideas written by other individuals in publications, web sites, or other sources, but only with proper attribution as explained in your course. If you are not clear about the expectations for completing an assignment or taking a test or examination, be sure to seek clarification from your instructor. Finally, you should keep in mind that as a member of the campus community, you are expected to demonstrate integrity in all of your academic endeavors and will be evaluated on your own merits.. The consequences of cheating and academic dishonesty is a formal discipline punishment as regulated by the Turkish Higher Educational Council.

Educational Support for Disabled Students

If you have a disability for which you are or may be requesting an accommodation, you are encouraged to contact both your instructor and Bilgi Accessible Education Unit as early as possible in the term. Bilgi Accessible Education Unit will verify your disability and determine reasonable accommodations for this course. For more information, visit http://step.bilgi.edu.tr/en/ogrenci-destek-merkezi/bilgi-accessible-education-unit/