This course is designed to familiarize students with basic aspects of the advertising and branding. It focuses on the integrated marketing communication, consumer behavior, media planning, advertising campaign management, advertising agency structure... etc. Students will have opportunity to integrate their theoretical knowledge with professional advertising practices via case studies.
Upon successful completion of the course, students will be able to;
To be able to apprehend various aspect of advertising functions as a communication and integrated marketing communication force,
To become familiar with the concepts of consumer behavior, advertising campaign, branding, agency structure... etc.
To have the opportunity to get an overall understanding of and a critical approach to advertising campaigns and case studies.
To get knowledge about advertising agencies and their functioning.
To have a general understanding about being an adman in the advertising world.
Blended
Theoretical lectures(Lecture), Study time for Theoretical Lectures (Lecture), Question & Answer, Study time for midterm(s), Study time for final exam
Any test, assignment, paper, or report submitted by you and that has your name on it is presumed to be your own original work that has not previously been submitted for credit in another course or has not been written partially or completely by another person. In all of your assignments, you may use words or ideas written by other individuals in publications, web sites, or other sources, but only with proper attribution as explained in your course. If you are not clear about the expectations for completing an assignment or taking a test or examination, be sure to seek clarification from your instructor. Finally, you should keep in mind that as a member of the campus community, you are expected to demonstrate integrity in all of your academic endeavors and will be evaluated on your own merits.. The consequences of cheating and academic dishonesty is a formal discipline punishment as regulated by the Turkish Higher Educational Council.
Educational Support for Disabled Students
If you have a disability for which you are or may be requesting an accommodation, you are encouraged to contact both your instructor and Bilgi Accessible Education Unit as early as possible in the term. Bilgi Accessible Education Unit will verify your disability and determine reasonable accommodations for this course. For more information, visit http://step.bilgi.edu.tr/en/ogrenci-destek-merkezi/bilgi-accessible-education-unit/
