EDUCATION AND TRAINING INFORMATION SYSTEM (ECTS INFORMATION PACKAGE)
| AcademicYear | Course Code | Course Name | Year of Study | Offered semester | ECTS | Theory+Practice (Hour) |
|---|---|---|---|---|---|---|
| 2024-2025 | PUB 523 | Political Communication | Ms Year I | Spring Only | 6 | 3+0 |
| Turkish | |
| Core | |
| Graduate | |
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Zehra Güngör Sanyer, Faculty Member, PhD |
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| This course aims to cover political communication both theoretically and industry-wise. Political communication is a vital part of representative political systems. It may appear sociologically in everyday life settings between politicians and citizens. It may also appear as an industry on which political parties increasingly rely. Moreover with the emergence of new media technologies, there are even more ways of political communication ways to focus on. | |
Upon successful completion of the course, students will be able to;
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| Face to Face | |
| 1. Mahmut Oktay, POLİTİKADA HALKLA İLİŞKİLER, Derin Yayınları, 2002 2. Ferruh Uztuğ, SİYASAL İLETİŞİM YÖNETİMİ, Siyasette Marka Yaratmak, MediaCat Kapital Medya, 2004 3. Markus Ürek, Nejat Doğan, LOBİCİLİK VE BASKI GRUPLARI: DEVLET, SİVİL TOPLUM VE DEMOKRASİ, İnkilap Kitabevi 2011 4.Necati Özkan, KAHRAMANIN YOLCULUĞU, Yeni Nesil Siyasetin Zaferi, MediaCat Kitapları, Ekim 2019 5. Nihat Aytürk, PROTOKOL VE SOSYAL DAVRANIŞ KURALLARI, Nobel Yayıncılık, Kasım 2018 6. Editörler: Bilgehan Gültekin, Leyla Budak, LOBİCİLİK KAVRAMLARINA GİRİŞ, Nobel Yayın, Şubat 2007 7. Bilal Karabulut, ALGI YÖNETİMİ, Alfa Basım, Ekim 2017 8. Dilhan Apak, Soğuk Savaş Döneminde ALGI YÖNETİMİ VE HABER-PROPAGANDA İLİŞKİSİ, Kriter Yayınevi, 2018 9. Şeyda Taluk, SEÇİM NASIL KAZANILIR, Kırmızı Kedi Yayınevi, 2019 10. Yaşar Yılmaz, Kamusal ve Toplumsal Yaşamda GÖRGÜ VE PROTOKOL KURALLARI, Detay Yayıncılık, Ekim 2013 11. Deniz Ülke Arıboğan, DUVAR, İnkilap Yayınları, 2017 12. Metin İnceoğlu, TUTUM ALGI İLETİŞİM, Siyasal Kitabevi, Eylül 2011 13. Ertan Acar, İTİBAR YÖNETİMİ, Kerasus Kitap, 2012 14. LİDERLİK, Harvard Business School Press, Optimist Yayım, Mart 2014 15. Suna Okur, ZARAFET GÖRGÜ VE PROTOKOL, Çalıkuşu Yayınları, Haziran 2018 16. Yasemin Tecimer, PROTOKOL DOĞRULARI, Likya Kitap, Haziran 2016 17. Hasan Tutar, Mehmet Altınöz, PROTOKOL BİLGİSİ, Seçkin Yayıncılık, Eylül 2018 | |
| Study time for Theoretical Lectures (Lecture), Case Study, Final exam | |
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No
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Does not require consent
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| Students are expected to attend and actively participate class discussions. In order to participate, students are expected to read assigned material and perform practices based tasks. Students may also join online collaborative projects in order to enhance course discussions. |
| Defining political communication Historical context Actors and functions of political communication Political system | |
| Social change and politics Public opinion and political behavior Lobbying, propaganda, perception, persuasion, reputation, image... | |
| Branding in politics Communication patterns of political parties | |
| Impact of conventional and new media on politics Local elections and referendums | |
| Political and social movements Non-governmental organizations and unions | |
| Public opinion and its measurement | |
| Midterm week | |
| Crisis communication, political crises and case studies | |
| Political campaigns in the world: A historical perspective | |
| Political campaigns in the world: A historical perspective | |
| Evaluation of 2020 US elections | |
| Understanding voters and rivals Empathy strategies | |
| Personal branding of politicians Communicating with the business world Diplomacy | |
| Populism Youth and women in politics | |
| Presentations | |
| Final week / Presentations | |
| Final week / Presentations |
| Assesment Methods And Criteria | Quantity | Percentage (%) |
|---|---|---|
| Attendance | 14 | 20 |
| Project | 1 | 30 |
| Final exam | 1 | 50 |
| Total (%) | 100 |
| Public Relations and Corporate Communications (without thesis) | Curriculum | Prerequisites / Conditions Graph |
| F = Full | P = Partial | N = None |
| Program | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| Public Relations and Corporate Communications (without thesis) | - | - | - | - | - | - | - |
| M = Master | D = Develop | I = Introduce | N = None |
| Graduates of the programs will be able to; |
| 1. The program will graduate students who will be oriented to analyze current issues in the discipline. |
| 2. The program will graduate students who will be oriented to understand current issues in the discipline. |
| 3. The program will graduate students who will be knowledgeable about current issues in the discipline. |
| 4. Students will be able to work at state institutions. |
| 5. Students will be able to work at public institutions. |
| 6. Students will be able to work at non governmental organizations. |
| 7. Students will be able to work at any kind of social organizations. |
| Program | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
|---|---|---|---|---|---|---|---|
| Public Relations and Corporate Communications (without thesis) | M | M | M | M | M | M | M |