1. Identify and elaborate on the fundamental psychology- and sociology-based theories underlying the models developed to explain and predict consumer behavior.
2. Keep track of the evolution of marketing concepts and theories in time.
3. Utilize scientific methods in examining and interpreting consumer behavior and developments in the market.
4. Communicate effectively in organizational and individual levels.
5. Respects and preserves universal ethical principles and considerations throughout the processes of marketing communication.
6. Have a command on prominent theoretical approaches developed in the field of marketing communication and apply these approaches to real marketing problems.
7. Process, interpret and report scientific data using computer technology at a level required by the field of study.
Any test, assignment, paper, or report submitted by you and that has your name on it is presumed to be your own original work that has not previously been submitted for credit in another course or has not been written partially or completely by another person. In all of your assignments, you may use words or ideas written by other individuals in publications, web sites, or other sources, but only with proper attribution as explained in your course. If you are not clear about the expectations for completing an assignment or taking a test or examination, be sure to seek clarification from your instructor. Finally, you should keep in mind that as a member of the campus community, you are expected to demonstrate integrity in all of your academic endeavors and will be evaluated on your own merits.. The consequences of cheating and academic dishonesty is a formal discipline punishment as regulated by the Turkish Higher Educational Council.
Educational Support for Disabled Students
If you have a disability for which you are or may be requesting an accommodation, you are encouraged to contact both your instructor and Bilgi Accessible Education Unit as early as possible in the term. Bilgi Accessible Education Unit will verify your disability and determine reasonable accommodations for this course. For more information, visit http://step.bilgi.edu.tr/en/ogrenci-destek-merkezi/bilgi-accessible-education-unit/
